Local SEO tools and guides from my 20+ years in Local Search
A Quick Local SEO Primer
Local SEO (and why it's important), condensed into a 2-minute read.
SEO Cheatsheet for Small Businesses
An easily digestible plan of attack for small businesses without an in-house marketer.
Reviews and Local SEO
A detailed look at how Google evaluates reviews and why they're so essential to your local search success.
Local SEO Like It's 2022
A fresh take on local search strategy, tactics, and general developments at Google.
The Local Search Ranking Factors
I began this now-annual survey of 30-40 of the top Local SEO practitioners in the world in 2008, and handed it off to Darren Shaw of Whitespark in 2016. It remains perhaps the best summary of tactics that are (and are not) working in local search.
What are Local Search citations and why do they matter?
My first explanation of the concept of a citation and why they impact rankings for local businesses.
The Moz Local Search Glossary
(co-authored with Miriam Ellis)
Learn all (or at least most!) of the key jargon related to the field of search engine marketing. A great reference if you really want to start diving into this space for yourself.
The Local Search Ecosystem
(co-authored with Darren Shaw)
My most popular infographic ever, illustrating how local data flows around the internet (and eventually gets ingested and displayed by Google).
A Brief History of Google's Efforts in Local Search, 2004 - 2012
A visual timeline of major and minor releases documenting Google's early forays into Local.